{
  "name": "Heritage Hardwood Floors",
  "legal_name": "Heritage Hardwood Floors LLC",
  "tagline": "Timeless Hardwood. Honest Craftsmanship. Local Legacy.",
  "short_description": "Family-owned hardwood floor installation, refinishing, and restoration in Northwest Arkansas since 2010. Bona Certified.",
  "founded": 2010,
  "website": "https://heritagehardwoodfloorsnwa.com",
  "alt_website": "https://www.heritagehardwoodfloorsllc.com",
  "logo": {
    "primary": "https://heritagehardwoodfloorsnwa.com/assets/images/logo-white.png",
    "primary_dark_background": true
  },
  "colors": {
    "navy": "#1a2744",
    "navy_dark": "#0d1521",
    "gold": "#c9a962",
    "gold_light": "#e8d4a8",
    "gold_bright": "#ffd700",
    "cream": "#faf8f5",
    "white": "#ffffff",
    "charcoal": "#2c2c2c",
    "wood_dark": "#3d2814",
    "wood_mid": "#6b4423",
    "wood_light": "#a67c52",
    "wood_honey": "#d4a574"
  },
  "fonts": {
    "display": {"family": "Playfair Display", "weights": [400, 500, 600, 700], "use": "headings, display, hero titles"},
    "body": {"family": "Inter", "weights": [300, 400, 500, 600, 700], "use": "body copy, UI, paragraphs"}
  },
  "voice": {
    "tone": "Confident, warm, heritage-forward, craftsman-proud. Speak from 30+ years of experience without bragging. Let the work do the talking.",
    "avoid": ["salesy superlatives", "generic buzzwords", "trend-chasing language", "ALL CAPS marketing"],
    "keywords": ["heritage", "craftsmanship", "integrity", "Bona Certified", "family-owned", "award-winning", "dustless", "hand-crafted"]
  },
  "signature_projects": [
    "Crystal Bridges Museum of American Art, Bentonville AR",
    "University of Arkansas, Fayetteville AR",
    "HGTV Fixer to Fabulous feature"
  ],
  "service_area_primary": "Northwest Arkansas",
  "service_area_cities": ["Bella Vista", "Bentonville", "Rogers", "Fayetteville", "Springdale", "Centerton", "Cave Springs", "Lowell", "Siloam Springs"],
  "social": {
    "facebook": "https://www.facebook.com/HeritageHardwoodFloorsLlc/",
    "google": "https://www.google.com/maps/search/?api=1&query=Heritage+Hardwood+Floors%2C+LLC+Bella+Vista+AR"
  },
  "contact": {
    "phone_display": "(479) 426-5337",
    "phone_e164": "+14794265337",
    "email": "HeritageHardwoods2010@yahoo.com"
  }
}